The 7 Most Powerful YouTube Marketing Tips: YouTube beats Yahoo in search volume.

YouTube now accounts for 25 percent of all Google searches. Their search engine numbers state for a fact that “more searches are done through YouTube than through yahoo.” Studies have also shown that traffic from video sites can convert as high as 30 percent

Online video marketing is one of the most powerful mediums on the planet and at the top of the heap, is the video giant YouTube with over 107 million unique visits each month. On average, viewers watch around 65 videos per month. Currently, there is about 20 hours of video being uploaded every minute and there is a lot of competition. How do you get your message heard in that setting?

In order to be found and then shared (which is really the success formula) you must optimize your videos so that they are found in searches then you must engage yourself in the community. You have to be someone who is well-known and liked. “Wow that was a great video. I am going to send it to all my friends.” The combination of optimization and engaging is really the success formula.

There is one disadvantage to YouTube in that it doesn’t provide the kind of web analytics that you can get for a website. You can get analytics only if you are a branded channel. At the moment, there is YouTube Insight for free and it does provide helpful information but not the full-bodied type that marketers really want; improvements can be made.

There is one excellent case-in-point for the power of marketing with video on YouTube. The producers of Monty Python put a YouTube channel strictly for protective purposes. They wanted to ensure that people were not downloading their content for free.

The idea was that by creating their own channel with high quality content, people wouldn’t be tempted to download bootleg versions. As an after thought, a direct-to-buy-link was added at the bottom of the video. People who enjoyed the video and wanted to acquire the DVD could just click on the button and get directed to Amazon.com; sales went up by 23,000% on the click to buy link.

YouTube is becoming a direct response instrument for certain products, it works well with websites such as Itunes, Amazon and ecommerce stores. One of the most significant trends in search is YouTube; it is the second most popular search engine on the planet with Google being numbers one. There were 3.6 billion searches conducted in July 2009, as a search engine YouTube is not to be ignored it is too big.

YouTube Video Optimizations Tips

Before applying any optimization techniques make sure that the video content is something that a lot of viewers will want to engage in. A lot of marketers just throw their massage out there and hope that a lot of users will watch; that is not enough. What follows are tips to optimize your video for organic discovery, to get better search rankings and to show up more often in the related videos listings.

1. Your creative must be first-rate so that when people watch they a will respond by giving a rating, leaving comments or by sharing your video.

2. The video title, description and tags should be very clear and concise they must describe your video accurately. Use complete sentences whenever possible. Include the date when the video was created and include interesting details which will allow for better indexing.

3. Use tags that are consistent with each other. Some marketers try to attain a large viewer-ship by using keywords that are very popular and are not related at all to each other or to the video. YouTube has measures in place to discourage spamming behavior.

4. Using the embed-this-video option for placing your videos on blogs, websites, Facebooks and the like make it easy for others to share. It will ultimately effect ranking on YouTube and on Google as well. YouTube takes into account video ratings, number of views, and viewer comments as important pieces of data.

5. Another important aspect of the community is being proactive and engaging. When you participate by commenting on other videos you are able to connect with other content that already has a large following.

6. By using annotations, you are able lead the viewer in the direction you want them to. So it’s possible to create a series of videos with annotations which instruct the viewer to jump over to the next video where your message will carry on.

7. It is important that whatever content you upload is not too long. It should be the kind of content that viewers immediately react to. Typically videos that are 2 to 3 minutes in duration perform better those that are 10 minutes long. YouTube uses signals to determine if viewers are enjoying what they are watching and for how long they are watching.

So you have a message that you want to get out to the masses and now you have the formula for success on YouTube. Create videos with great content, optimize, engage, be proactive and have fun. Can you make money on YouTube? Absolutely!

Article Source: http://EzineArticles.com/?expert=Paul_Castillo

What We Do At Ontario Video Production

1. We don’t do weddings or dance recitals. We focus primarily on Sales Videos, Marketing Videos, Internet Sales Videos, Travel Videos, and Training Videos. We’ve increases sales 1000% in 6 months with internet. 230% in 9 months with ONE single tactic out of our menu of 387+ marketing tactics. Our clients are governments, corporations, small businesses, and entrepreneurs. We use videos at various stages of the sales cycle … from company positioning, to needs assessment, to demonstrate corporate capabilities, and to train staff and affiliates with “best practices” videos.

2. In internet selling, videos have become a hugely important tool for conversion. Here’s why videos make sense: The whole purpose of a website is to STOP SEARCH. To arrest the interest of both the serious and casual visitor. To tell him within few seconds: “Hey, I’ve got what you are looking for, here’s how it works, and here’s how you can get it”. It’s that simple.

The Conversion Miracle: The typical retail site conversion is 2.6% (source Internet Retailer). Now, if using videos on you site (remember 5 out of 6 people would rather watch than read) you up your conversion to 5.2% … you have just DOUBLED YOUR SALES. Conversion of 5.2% is not that far fetched … many top-ranking corporate sites convert in the 20%-24% range.

3. Videos are powerful tools in critical differentiation … you see, there are really no competitors, just failures to differentiate.

The average human can handle a short list of 6 items (it’s not an infinite universe of competitors — 6 maybe fewer!). When he works through the purchase-decision matrix of comparing suppliers, capabilities, designs, prices, features, benefits, warranties, after-sale support … he edges to the supplier he feels emotionally and rationally as the best fit for his needs. (Million-dollar tip:) If you are able to differentiate your offering in such a way that direct comparisons are impossible, and you overwhelmingly demonstrate through emotional/rational video why they should a) buy from you,  b) buy from you now, you get the sale; you win over your competitors.

4. Being family guys with kids ourselves, we are keenly interested in setting up automated sales funnels for you. Here’s why: running a small-/medium-sized business is fun only when you don’t have to be duct-taped to it 24-7.

You gotta be able to spend time on vacations, family, traveling … while the business runs itself or is managed by other people while you are taking time off. You gotta set up systems … you cannot trade time for money for the rest of your life.

Want to talk more … call John at 1-800-535-4999

See also our related sites:

InternetSalesAgency.com

MassiveMarketingPackage.com

SalesAgent-1-800-535-4999.com

The24HourSalesman.com

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Critical Differentiation Using Videos

Your prospect is looking at two proposals – one from you and one from your biggest competitor. With minor differences, the proposals look about the same. What’s going to get the prospect to pick you over your competition? In other words, what’s your tiebreaker? In Becoming a Category of One (Wiley, 2009), Joe Calloway writes in the second edition of his best-selling book: “Relentless, attention-getting, differentiating consistency of performance. This can be your ultimate tiebreaker … do what you do, extremely well, every single time, with every customer,” writes Calloway.

Calloway tells the story of a plumbing company that decided to own being on time. The company staked its brand on this one customer expectation. Its advertising “hammers you over the head with this one focused, precise differentiator,” says Calloway. Sure, it’s a basic customer service, but in an age when people are more pressed for time than ever and waiting hours for a repairman has become a national joke, punctuality is a huge differentiator – and the company’s revenues show it.

Now, how do you think is the best way to communicate this to hundred prospects at a time … across time zones, across borders, even across language barriers.

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A professionally made corporate video can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.

Promotional Video Production

A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be highly effective and powerful at communicating your company’s strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.

Executive Broadcast Video Production

One of the biggest problems facing directors of large multi-national companies or plc’s is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.

An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies’ future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.

Customer Testimonial Video Production

Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company’s service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.

Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.

Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one’s own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer’s side.

Conference and exhibition Video Production

Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.

When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company’s intranet.

Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn’t make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.

Video Production for Tourism

The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional program.

Purpose of Website is to END search: Video in Landing Pages

Think about it: The purpose of your web site is to STOP SEARCH. To tell the visitor that you are the best solution to his pain … and there is no easier and better way to do it than with video.

The typical retail site conversion is 2.6%. Yet if you double your conversion, you double your sales. It is the most profound way to leverage your online business.

RESEARCH FINDINGS: People are 3 times more likely to request further information in video format than in print format; they’d rather watch than read. And when they receive it, 92% will watch it and will not throw the video out. 5 out of 6 people actually prefer receiving information in video format compared to print. That’s what made television so popular.

67% of the 1.08 billion internet users don’t sprachen English but are 4 times more likely to purchase when the presentation is in their native tongue. It is the fastest growing segment of internet users, expected to make the bulk of 2 billion by 2010.

We shoot the video in a way that allows changing the voice-over track easily to French, German, Spanish, Swedish … whatever language you need — inexpensively. You can create an extremely cost-effective and personal selling environment regardless whether you sell to Korea, Russia, Italy or the Netherlands.

To learn more creative uses for video in your sales,
drop everything and call John 1-800-535-4999 to get
the ball rolling. Idea is like a pin, don’t sit on it.

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Incorporating media, specially video, in your landing page can affect your conversion rates in both ways. It can either increase or decrease the number of visitors on your website who are willing to convert. If you think that including a video on your landing page is appropriate as a marketing strategy then try it out.

When adding video to your landing page, keep in mind your target audience. Know what questions or concerns they are asking themselves when they arrive at your website. Think of how to solve these issues that your visitors have and address it in the video. Introduce the product or service you are providing them. State the benefits and how your product or service can make their lives easier when they make purchase or sign-up for your mailing mailing list.

What appeals to visitors on your landing page when you have a video is that they can relate a face to the product or service being offered. It makes the interface between the marketer and consumer more comfortable. It’s like having a salesman to assist you as you shop around. But not everyone is fond of having a salesman tagging along. This is the issue that you need to test out when using a video in your landing page. Look at the conversion rates when the video is up and when it is not. People react differently when any media is added in a landing page.

Here’s a few tips to help in adding video to your landing page:

1. Keep it under 10 minutes

Playing time and loading time of the video is a large factor that visitors consider when arriving at your landing page. When they notice that it takes a long time for the video to load, they could easily opt to get out of your website. A very long video can take much of your visitors’ time and not many are willing to spend a lot of time to listen or watch a video if urgency is on their mind.

2. Make it personal

Make your presentation easy to understand and easy to connect with in an emotional level. Appeal to what your visitors are feeling at that moment. Lessen their anxiety by presenting your website’s authenticity. Tell them that personal information is handled with utmost security and transactions are safe and confidential.

3. Keep it real

Avoid fancy editing and text layovers. Make it like you are talking with a friend who needs your help. Be sincere in the presentation and be honest. When you say something in the video be sure to commit to it. Failure to deliver whatever you are promising will cost your visitors’ trust in you.

Bruce Tucker has been in the field of internet marketing,SEO and landing pages for a long time with a web site about landing pages and with a blog that is all about landing pages that you would find interesting. Article Source: http://EzineArticles.com/?expert=Bruce_Tucker

How to Use YouTube to Promote Your Business?

Ever since social networks started storming the internet video broadcasts online soared also.  Many users that run blogs and even sites have started to broadcast videos on their sites to give the reader a break and allow visitors to sit back and watch videos rather than read information.  Majority of bloggers use Youtube for the broadcasting of videos to place on their site or blog.

It is a video sharing network where users can share and upload videos of many categories and subjects.  They  has been around since February 2005 when the tidal wave of blogging was starting to become a household name.  A year later YouTube was acquired by Google, Inc. and is one of the top video sharing networks on the internet.  There are many reasons why people use video networks, many use this network for marketing and promoting products while others use it for the fun.  YouTube is totally FREE to join and is simple to setup.

It is categorized by channels to make it easier for users to find videos or to upload videos in a particular channel.  Many individuals that use them for marketing usually categorize their videos under “Guru”, a video depicting what they do for a living.  This is how many internet marketers separate their videos from the other millions of videos on the website.  The site is the third most visited website on the internet it can be a place where a person can market many products via YouTube for more exposure.

Since the service gives users step by step instructions on how to upload a video the marketing should not be the hard part.  When working with video websites to market your products/services it is simple and not only can you post your video on You Tube but you can post on a blog or site and even some of the top social networks on the internet.  Many social networks have links for video sharing through YouTube and can also help in marketing or promoting a product/service.

All there is needed is a camera with microphone and a computer to upload your video to the database.  After that, you have the choice to upload it to your page or a social network through YouTube.  There have been many successful stories on how many entrepreneurs used YT to promote their business.  Not only can this service be used to share videos to one another, but also to broadcast your products/services to the entire world for marketing purposes.

Nicole Thomas is a marketer and offers free advice to former basketball players who are looking to start a basketball business or becoming a professional basketball coach. Read more about the topic at http://www.afterbasketball.com

Increase Your Conversions with Video on Your Site … if 2% conversion goes to 6%, you TRIPLE your sales!

The average retail sales conversion is 2.6%.
if —using video— you can get your conversion up from 2% to 6%
you TRIPLE your sales. That’s why when the visitor
comes to your site, you’d want to do EVERYTHING to
make him stick around and buy from you.

(flowchart) How The 24 Hour Salesman Concept Works as a Lead Generator

Using videos to sell 24 hours a day can increase your leads
qualify your prospects and with translated voice over, sell your
products even in the remotest parts of the world.

You leverage your selling strengths by multiplying your sales force. These virtual salesmen go on autopilot, gathering leads, deflating objections, positioning, and branding— a cost-effective tactic for customer acquisition from a pool of warm prospects that are already RESONATING with and already thinking of your products.

You’re increasing your LEVERAGE: You generate far more income than it costs to get it done. For every $1 a small manufacturer spent on us, he got back $81 in sales.

You can implement a communication strategy with incredibly tight focus and trackable chain of events. And the whole process is ultimately scalable to whatever scope (local, NA, global) that makes sense in your business.

Moreover, you’re effectively outsourcing the most disliked, the most failure-prone activites in selling: lead generation. You are leveraging everyone’s time to spend it on more important things.

Online Catalogs Now Created with Show-n-Tell Video

Online catalogues with embedded product videos can increase your conversions.

Some products are simply easier to market with show and tell video that shows the product in use. It’s a no brainer.” — online catalogs — no distribution cost — online catalogs — no printing and bindery cost — online catalogs — add video to show product in use — online catalogs — add audio narration and product sounds.

Here are some generic principles of catalogue design. Before you start using a catalog for your business or even just adding them to display your product line, there are a couple of things to consider when preparing for this adoption. The adoption of print catalogs can be hindering and seem overwhelming without a clear and concise plan.

However, this article presents a process outlined to ensure a smooth design. Must Have Some Sense of Style A strong purpose and style that has already been prearranged and sought through ensures easier implementations of detailed decisions. In addition, this step involves deciding the size, whether or not to include a table of contents or index, and quantity.

When choosing the right style, the audience must be acknowledged so that each design element can be catered to their interests. Second, the print catalog must be clear with your branding and image. Consumers should be able to distinguish your offering and your business just by looking at your magazine. Hire Some Designers If you are less experienced, utilize professional designers who are skilled in catalog design.

Provide detailed notes on your style so that the hired designers can create the desired look of your print catalog. Communicate with the design team ahead of time to increase your chances of hitting the deadline on time. This print catalog designing process could take several months from designing to printing to mailing.

Information Overload Organize your product offering into similar categories adding titles of items, pricing, numbers, and short descriptions for the design team to create a clear layout. Adding descriptive text is also an option if your products require more detail. Prop Image Provide quality images of the products. Do not try to cut cost by grouping products in photos. It’s proven that individual photographs sell items better. Keep in mind some items are more appealing if shot in scenery or/and with models. At times, try to consider using no background with a soft shadow inventory images.

Catalog Printing Find a reliable online catalog printing company that can offer high quality for a bargain. Before ordering, be sure they can print out your certain style of catalog. Take advantage of their customer support and ask about their catalog printing process to have a better understanding of their offering. The main point here is in order to improve the catalog production process, you have to simply sit and focus writing out a strategic plan. Preparation will help you improve communication with everyone involved, which in the end will help you meet your deadline.

This article is written by Semie Lee and brought to you by PrintingCenterUSA.com, a Professional Printing Company. They specialize in brochure printing, calendar printing, catalog printing, and much more. Visit them online at printingcenterusa.com for more information about their online printing service and custom printing solutions. Article Source: http://EzineArticles.com/?expert=Semie_Lee To learn more creative uses for video in your sales, drop everything and call John 1-800-535-4999 to get the ball rolling. Idea is like a pin, don’t sit on it.

Using Video and Twitter to Build a List of 55,000 Emails in 2 weeks

Brad Callen talks about using Video + Twitter to power-build a huge mailing list in 2 weeks:

A few months ago, we released a new tool called PPC Web Spy. Before we released the tool publicly (i.e. before I told a single sole the actual web address for the website) I posted a very simple demo video showing what the tool does, onto my Twitter profile page, so that those following me could see just what I’d been working on the past few months. In the video, I ONLY showed what the tool did and showed how excited I was about it. It was basically just a video that I wanted to show my friends before I released it publicly. I didn’t mention the URL of the website and even mentioned that it wasn’t really ready to sell yet. So, there was no direct way of knowing how to get the tool.

At the time, I had roughly 1,500 followers on Twitter. A decent amount, but not an extremely high amount… Ok, now, guess what happened after I posted 1 small “tweet” with the link to this demo video?

1. Some of my 1,500 followers watched the video

2. Some of those people “retweeted” the message (i.e. reposted the link to the video onto their own Twitter pages) allowing their followers to see the video.

3. People started going to Google and looking up the name of the tool in order to find the website. They would go to Google and type in “PPC Web Spy” and up would pop the website, where users could actual purchase the tool. We were putting minor tweaks into the product, but it was pretty much ready and was available to buy.

4. This cycle continued and grew and grew and within 2 weeks, I built an optin email list of over 55,000 people! Yes, that’s right, 55,000 people signed up and downloaded a free copy of PPC Web Spy!

These are 55,000 people that I can now build long term relationships with for many years to come. … and this was 100% done by 1 single twitter post! I hope this all makes sense, because I know of no other single, free medium where you could make 1, (140 character) post and turn that into a 55,000 people email list in 2 weeks! Do you?

Sign up for Twitter — faster and simpler than Facebook or Linkedin, you can search topics Google-like using this page it also works as a rudimentary commercial intelligence tool when you search for topics related to your business. Have any tweet emailed to you that mentions a particular word. You have your finger on the pulse of the masses using this site: http://tweetbeep.com/

Staggering Growth Through Internet

Newegg went from ZERO revenue to one billion in 4 years using the internet.
A printer was doing $6 million a year now does $90 million and sells in 120 countries.
A ma-n-pa shop sells more in a good day than they sold in a slow month.