Video Format is Wanted by Buyers

People are 3 times more likely to request further information in video format than in print format; they’d rather watch than read. And when they receive it, 92% will watch it and will not throw the video out. 5 out of 6 people actually prefer receiving information in video format compared to print. That’s what made television so popular.

Videos As Remote Selling Tools

Video As Remote Selling Tools.

Use videos as remote selling tools—globally 24/7/365. Using video with telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks.

You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You’ve already dissolved a number of objections, and you can close faster. Save on travel. Why travel when you can use technology to get up-front and personal.

Create a series of videos, chats, emails that bring the prospect as near the decision as possible — without being there. No travel, no hotels, no wasted time on the road. Use the 20/80 Pareto rule and eliminate the prospects who are still hunting for the dodo bird. Work with progressive, up-to-date technology people (chances are they’re your best 20% anyway).

Support newbies. Every year, one third of the sales force is new sales people. But even a newbie can get way more effective with the proper support tools. Give them some good tools and then work on the finer points of selling. Maybe they too learn to love selling.

Online Seminars for Worldwide Education

“Online Seminars”

China is the biggest English-speaking country in the world. There are 1.1 billion English speaking people out there. Two-thirds of internet users don’t speak English, yet are four times more likely to buy if presentation is in their native tongue. Two plus two could be millions.

Online seminars for worldwide teaching: Think about this: There are some 1.1 billion English-speaking people in the world. And, get this, there are more English-speaking people in China than any other country in the world. And they need to learn everything about the “good and excellent” western capitalistic society where folks have 2.2 children, 1.8 cars, and earn an average of $46,000 per household. In China, that’s big money.

Online seminars and workshops will be big business — and ripe for the taking. Google, Yahoo, MSN with pay-per-click advertising can have you selling your DVD package all over the world in a matter of minutes with Google and in a matter of days with Yahoo and MSN.

Make Once Sell Thousands (M.O.S.T.) products where you turn your expertise to cash. Last year, Fatloss4idiots sold $21 million through ClickBank affiliates, and there are literally 1000′s of open niches where you can create a video + booklet product and sell to the 1.6 billion people out there.

IMPORTANT: Once you have a physical product, you can sell it on eBay, too. eBay no longer allows downloadable info products. But no worries, a physical product you can sell a higher price than a bunch of PDFs and there are a lot of poeple who really want something they can hold in their hands and put into their DVD player or computer. To learn more creative uses for video in your sales, drop everything and call John 1-800-535-4999 to get the ball rolling. Idea is like a pin, don’t sit on it.

Speaker Circuit Video Introductions

We film your presentations, then create DVD and internet movie with page holder you can use to introduce your corporate and paid-speaker projects.

Speaker Introduction Movies: Corporate Speakers who need entry into the corporate circuit need a DVD demonstrating their presentations. We film your presentation, create a demo DVD and internet movie, plus can edit a version that you can sell as a DVD.

We produce the internet movie in various sizes and also help you distribute it to the 50+ video servers and web sites… To learn more creative uses for video in your sales, drop everything and call John 1-800-535-4999 to get the ball rolling. Idea is like a pin, don’t sit on it.

The $97 Power-product: DVD+booklet

You could take any book, create a DVD and short booklet out of it. Selling this $97 product could earn fabulous amounts of money … $300,000 … $700,000 … quite easily, plus there are two more steps to this four-product formula.

Selling books is tough. 95% of the books out there sell fewer than 100 copies. Can’t get rich selling books as many authors have discovered.

Convert that book into a $97 Power Product — a DVD with a booklet that fits into the case.

What could you package into a DVD and Booklet? Here’s your motivation to think about it … FatLoss4Idiots made $21 million as a ClickBank product. Again, what knowledge, wisdom, know-how could you put into a DVD and booklet format …?

We help you produce and market it. 1-800-535-4999 Online affiliate products: Affiliate marketing is very, very hot these days. And here’s why: selling other people’s products you don’t need a web site, no inventory, no shipping, no search engine optimization … you can simply direct link from Yahoo and MSN (and Google if they like the landing page) with a few pennies and reap rewards like you never dreamed.

Make Once Sell Thousands (M.O.S.T.) products where you turn your expertise to cash. Last year, Fatloss4idiots sold $21 million through ClickBank affiliates, and there are literally 1000′s of open niches where you can create a video + booklet product and sell to the 1.6 billion people out there.

IMPORTANT: Once you have a physical product, you can sell it on eBay, too. eBay no longer allows downloadable info products. But no worries, a physical product you can sell a higher price than a bunch of PDFs and there are a lot of poeple who really want something they can hold in their hands and put into their DVD player or computer. To learn more creative uses for video in your sales, drop everything and call John 1-800-535-4999 to get the ball rolling. Idea is like a pin, don’t sit on it.

Video Press Releases

For quick product announcements, you can’t beat simple video press releases. Cheap, powerful way to spread your message.

Video Press Releases: These are short video announcements that can go on local television news, and all over the internet, YouTube and 50+ other video sites.

IMPORTANT: Once you have a physical product, you can sell it on eBay, too. eBay no longer allows downloadable info products. But no worries, a physical product you can sell a higher price than a bunch of PDFs and there are a lot of poeple who really want something they can hold in their hands and put into their DVD player or computer.

Online Catalogs Now Created with Show-n-Tell Video

Online catalogues with embedded product videos can increase your conversions.

Some products are simply easier to market with show and tell video that shows the product in use. It’s a no brainer.” — online catalogs — no distribution cost — online catalogs — no printing and bindery cost — online catalogs — add video to show product in use — online catalogs — add audio narration and product sounds.

Here are some generic principles of catalogue design. Before you start using a catalog for your business or even just adding them to display your product line, there are a couple of things to consider when preparing for this adoption. The adoption of print catalogs can be hindering and seem overwhelming without a clear and concise plan.

However, this article presents a process outlined to ensure a smooth design. Must Have Some Sense of Style A strong purpose and style that has already been prearranged and sought through ensures easier implementations of detailed decisions. In addition, this step involves deciding the size, whether or not to include a table of contents or index, and quantity.

When choosing the right style, the audience must be acknowledged so that each design element can be catered to their interests. Second, the print catalog must be clear with your branding and image. Consumers should be able to distinguish your offering and your business just by looking at your magazine. Hire Some Designers If you are less experienced, utilize professional designers who are skilled in catalog design.

Provide detailed notes on your style so that the hired designers can create the desired look of your print catalog. Communicate with the design team ahead of time to increase your chances of hitting the deadline on time. This print catalog designing process could take several months from designing to printing to mailing.

Information Overload Organize your product offering into similar categories adding titles of items, pricing, numbers, and short descriptions for the design team to create a clear layout. Adding descriptive text is also an option if your products require more detail. Prop Image Provide quality images of the products. Do not try to cut cost by grouping products in photos. It’s proven that individual photographs sell items better. Keep in mind some items are more appealing if shot in scenery or/and with models. At times, try to consider using no background with a soft shadow inventory images.

Catalog Printing Find a reliable online catalog printing company that can offer high quality for a bargain. Before ordering, be sure they can print out your certain style of catalog. Take advantage of their customer support and ask about their catalog printing process to have a better understanding of their offering. The main point here is in order to improve the catalog production process, you have to simply sit and focus writing out a strategic plan. Preparation will help you improve communication with everyone involved, which in the end will help you meet your deadline.

This article is written by Semie Lee and brought to you by PrintingCenterUSA.com, a Professional Printing Company. They specialize in brochure printing, calendar printing, catalog printing, and much more. Visit them online at printingcenterusa.com for more information about their online printing service and custom printing solutions. Article Source: http://EzineArticles.com/?expert=Semie_Lee To learn more creative uses for video in your sales, drop everything and call John 1-800-535-4999 to get the ball rolling. Idea is like a pin, don’t sit on it.

Using Video and Twitter to Build a List of 55,000 Emails in 2 weeks

Brad Callen talks about using Video + Twitter to power-build a huge mailing list in 2 weeks:

A few months ago, we released a new tool called PPC Web Spy. Before we released the tool publicly (i.e. before I told a single sole the actual web address for the website) I posted a very simple demo video showing what the tool does, onto my Twitter profile page, so that those following me could see just what I’d been working on the past few months. In the video, I ONLY showed what the tool did and showed how excited I was about it. It was basically just a video that I wanted to show my friends before I released it publicly. I didn’t mention the URL of the website and even mentioned that it wasn’t really ready to sell yet. So, there was no direct way of knowing how to get the tool.

At the time, I had roughly 1,500 followers on Twitter. A decent amount, but not an extremely high amount… Ok, now, guess what happened after I posted 1 small “tweet” with the link to this demo video?

1. Some of my 1,500 followers watched the video

2. Some of those people “retweeted” the message (i.e. reposted the link to the video onto their own Twitter pages) allowing their followers to see the video.

3. People started going to Google and looking up the name of the tool in order to find the website. They would go to Google and type in “PPC Web Spy” and up would pop the website, where users could actual purchase the tool. We were putting minor tweaks into the product, but it was pretty much ready and was available to buy.

4. This cycle continued and grew and grew and within 2 weeks, I built an optin email list of over 55,000 people! Yes, that’s right, 55,000 people signed up and downloaded a free copy of PPC Web Spy!

These are 55,000 people that I can now build long term relationships with for many years to come. … and this was 100% done by 1 single twitter post! I hope this all makes sense, because I know of no other single, free medium where you could make 1, (140 character) post and turn that into a 55,000 people email list in 2 weeks! Do you?

Sign up for Twitter — faster and simpler than Facebook or Linkedin, you can search topics Google-like using this page it also works as a rudimentary commercial intelligence tool when you search for topics related to your business. Have any tweet emailed to you that mentions a particular word. You have your finger on the pulse of the masses using this site: http://tweetbeep.com/

The 24 Hour Salesman Concept

“The 24 Hour Salesman”

Using videos to sell 24 hours a day can increase your leads
qualify your prospects and with translated voice over, sell your
products even in the remotest parts of the world.

What’s Hot in Video Marketing

Ask These Marketing Questions

Training Videos 2

Training videos for low reading motivation training

People are 6 times more likely to watch than to read … that’s what made television so popular. Ontario Video Production can turn your training manuals and SOPs to DVDs and online training movies. See our site:TeachStaff.com

What we do at Ontario Video Production:

We provide training support online, on DVDs, and other multimedia and online multimedia formats. Many adult learners with low reading motivation are very open to training when the materials are in audio-visual format and if the learning scenario affords private self training without peer pressure.

We provide training support online, on DVDs, and other multimedia and online multimedia formats. Many adult learners with low reading motivation are very open to training when the materials are in audio-visual format and if the learning scenario affords private self training without peer pressure.

Training Videos

People are 6 times more likely to watch than to read … that’s what made television so popular. Ontario Video Production can turn your training manuals and SOPs to DVDs and online training movies. See our site: TeachStaff.com

What we do at Ontario Video Production:
We provide training support online, on DVDs, and other multimedia and online multimedia formats. Many adult learners with low reading motivation are very open to training when the materials are in audio-visual format and if the learning scenario affords private self training without peer pressure.

Styles

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Television infomercials cost $250,000-$750,000 to produce plus the airtime on each station … they are broadcast to unmotivated, unprepped audiences … no surprise that 9 out 10 infomercials fail. (Tim Hawthorne)

Scope of Ontario Video Production Services

Staggering Growth Through Internet

Newegg went from ZERO revenue to one billion in 4 years using the internet.
A printer was doing $6 million a year now does $90 million and sells in 120 countries.
A ma-n-pa shop sells more in a good day than they sold in a slow month.

IMPORTANT: First Ask These Video-Marketing Questions Before You Do Anything!

In Real-Life 101 we learned that only a super-small percentage of products rise to the hotcake status of “they sell themselves” — the top 1% of products (probably more like 1 out of 1,000,000 products) become the fads (Elmo, Crazy Wall-Walkers), the cool stuff (iPods, Wii, Blackberry, iPhone) that everyone MUST have. The rest need work: 99.9% of products and services have to be marketed when there is no organic demand for them.

4 Un-Reasons for Marketing:

1) Product is unknown, new to the market, or needs to be re-positioned. This is a task of increasing awareness (and differentiating) through hundreds of tactics like press releases, publicity, advertising, casehistories, CNN, Oprah spot, even Twitter links. Remember this: To attract the mice, you gotta make noises like cheese.

2) Product is undifferentiated. The affluent markets are inundated with all sorts of products …do we really need 437 mp3 players? Or 20,000 brands of beer? Probably not. But marketing comes into play when there isn’t enough demand because buyers cannot tell your products apart from the many competitors. This is a task of educating the buyers to understand the differences between products and why these differences are important. Marketers throw around concepts like USP uniques selling proposition, PBTs personal buying triggers, tested selling sentences, and Ries and Trout concept of ‘positioning’. Remember this: Failure to market is largely a failure to stand out in the mind of the buyer.

3) Product is unremarkable. Design is ho-hum. People who run the business are burned-out. Product quality isn’t quite there. Corners were cut in manufacturing and raw materials; it might be the Chinese bargain, cheap but … you get the idea. If your service is ho-hum, there are very specific steps you can take to improve the perceived quality in the market place. Remember this: Yes, glory is fleeting, but obscurity is forever.

4) Product is unsupported by the market for these reasons: Not enough buyers, Not enough money, Not enough interest. Common problem is that the market you are talking to is just too small in size to give you the number of sales you need. They may be small in money and cannot afford the product (selling Mercedes 500 SL cars in rural Uganda). Remember this: Find a parade and march in front of it. Go where the fish swim.

Ask These Questions

What is the overall communication objective of your marketing — is it to increase awareness, to differentiate, or to improve the perception in the marketplace? Action Step: Write one sentence: What communication OBJECTIVE is the most valuable to your clients and you right now, which singular message do you need to bring into the minds of prospects? What message are you going to yell out standing on a soap box in Central Park? What would impress your prospects?

DON’T USE UNHEARABLES … words and concepts that you’ve heard a million times before. It has to be FRESH, innovative, provocative, and action-stirring. What specific ACTION do we want them to take after they have viewed the presentation? Realit is there is no money if they don’t take the action. Aim all your communication to that first step: Mr. Prospect Take This Action Now.

SHORT-TERM: What do you want them to do in the next 60 seconds after they have viewed the presentation? For example, do they call, fill out a form, place an order, arrange an interview, explore the web site, etc. What action do they need to take at the end of the presentation?

LONG-TERM: What do you want them to REMEMBER 12 months from now? We humans see great commercials and have no idea what the product was. We listen to seminars and forget most of it within 24 hours. Now, what ONE concept, idea, slogan do we want them to remember for the rest of their lives?

Some action slogans seem to stay with us forever: How do you spell RELIEF? R-O-L-A-I-D-S (This campaign slogan was so powerful that one half of the southern school kids spelled relief … you guessed it … R-O-L-A-I-D-S).

Who is this campaign for — dealers, distributors, staff, prospects, existing clients — what is their familiarity with the company and the products? If known, what are the target audience psychographics (lifestyle, attitudes, religion, politics), demographics (age, sex, income, geographical factors), and ethnographics (race, ethnic background, etc.)?

Hoover vacuum salesmen worked with typical persona of a buyer. I forget what Mr. and Mrs. Consumer were called, but it might help to apply the Pareto rule and see which 20% of your customers are giving you 80% of your business.

Problem-Agitation-Solution (PAS) Model of Selling: We like to work with the PAS model of selling because of its beauty of simplicity: Three components: Problem that your service or product solves, emotional Agitation of that problem to the degree where the prospect realizes that change is absolutely necessary, and the Solution you offer.

What is the PROBLEM you solve? How does the problem manifest in their lives? How does this problem show up in their daily lives? Is the problem large enough to justify action? How much does this problem cost in terms of lost revenue, lost speed, lost productivity?

What is the Agitation we can provide? The majority of sales fail because the buy-now solution is introduced too early. Presenting a solution before the buyer is emotionally engaged, before he is ready to buy, will result in low conversions. We need to drive the motivation-to-buy deeper, ideally to the level of emotion that purchase is the only logical (and emotional) solution. How can we make his problem worse, how can we introduce ideas that lead HIM to believe that he needs to make a change?

THE MOST CRUCIAL STEP: What is the Solution’s Unique Selling Positioning (USP)? Compare yourself to your competitors. What does your company provide that is truly UNIQUE (no competitor offers it), that is important to SELLING (a differentiator important enough to make or break the sale) and can take the top-of-mind POSITION in the decision matrix of the buyer. 99% of purchase decisions are made with a fewer than six variables; often one single differentiator makes the sale (and becomes a “tested selling concept”). We need to enter into the buyer’s mind and eliminate all other alternatives (“kill” competitors) and to direct the buyer’s attention and interest to your company’s unique solutions. What are the hard differentiators (objectively measurable: price, size, weight, speed, compatibility) and soft differentiators (matters of judgement: quality, responsiveness, standards of service). What is truly unique about you? What makes the sale? What factoid can rise to the top-of-mind?

What are the 3 reasons why prospect should buy this product / service?

What are the 3 reasons why prospect should buy this from you rather than competitors?

What are the 3 reasons why prospect should buy now?

Selling by education (you educate the customer to the important features and benefits of your products; e.g., via newsletter, white paper, online video, DVD) has incredible ROI (one manufacturer got $81 in sales for every $1 spent). What can you teach? What is the insider’s angle? You and your staff probably know more about the product, its application, and its performance than 99.99% of the population ever will. What can you teach the audience?

What can you tell him that makes his eyes light up? What makes him say, “Wow, I didn’t know that”? What can you tell them that makes a huge difference? How can you educate them? What is the “insider’s angle”? What “secret” knowledge will surprise them? One maxim that applies here is: “Be Interesting or Be Invisible”.

Tested Selling Sentences. Many companies have script books—specific words and sentences that sell. What are the buying triggers, what are the concepts, ideas, words that “click” in the mind of the buyer? These are often mental concepts that bring a near-close prospect to a close and a purchase decision. What is your ultimate closing statement?

What 6 specific irrefutable facts can you say and get him to agree with you without hesitation? What are the 6 minor “yesses”. As we build the ‘framework’ for a sale, we want the prospect to engage emotionally and agree with us before we attempt bring him into a close. In your industry / product line what are the minor yesses he cannot disagree with? Use industry metalanguage or industry lingo if possible. Example: High-altitude towing is harder on the engine because of thinner air. Thin-air power loss can be as much as 30%. An RV-trailer tow vehicle with that extra 70 horsepower can handle high-altitude Kentucky hills better.

Your vision of the presentation: What absolutely needs to be shown and explained in the presentation? Describe what you see happening in your mind’s eye — from start to finish.

Your additional comments: Here you can talk about TakeAwayClose, what will the prospect lose if he does not make a decision now, timed offers; CalamityClose—what if he does not buy and calamity strikes, what are the costs of indecision; HitstheFanClose — what are the costs of litigation if company set up done poorly (esp. franchises, ventures, stock promotion, offshore deals).

Search terms: What are the typical search engine terms your target audience might use to seek your type of services or products? Think of as many words and phrases as you can. Trade journals, magazines, portal web sites: What does the industry read? What are the industry forums?

Name and Describe your major competitors: Who are they? Web site URLs? What are their estimated sales volumes, market shares? Are they private or public companies? Do they publish annual reports? Where can we gather competitive intelligence on them, e.g., trade journal article?

Post-sale cognitive dissonance: Research shows that car buyers actually read MORE car brochures AFTER they bought their car than before. Once a sale is consummated, the buyer often enters a cognitive dissonance phase—Did I make the right decision? What communication can we make available to him immediately after the sale to abate the discomfort of decision making. What can we communicate to him that tells 1. He made the right decision, 2. His decision is perfectly timed, 3. There are thousands of other people who made the same decision and happy with their decision.

Opinion Leaders, word-of-mouth, affiliates, partnerships: When a buyer is happy with the outcome of the sale, has moved past the cognitive dissonance phase, he can often become your best salesman as an Opinion Leader — especially important in group settings, regional sales, vertical industry sales. Opinion Leaders influence and shape the attitudes of their peers. He can become a powerful testimonial by word of mouth, an affiliate, as an influencer. The higher his “source credibility” is the more powerful his influence—cf., Insider tutoring on Manhattan real-estate transactions: Donald Trump vs. Richard Simmons? What “weight” do your buyers carry in the industry, region—and how can we solicit their help in further sales?

For further information, please contact

John Kumpunen, M.A.

1-800-535-4999

john@krin.com

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