What We Do At Ontario Video Production
October 17, 2009 by John
Filed under 1. Our Services, 2. Marketing Videos, 3. Educational Videos, 4. Internet Videos
1. We don’t do weddings or dance recitals. We focus primarily on Sales Videos, Marketing Videos, Internet Sales Videos, Travel Videos, and Training Videos. We’ve increases sales 1000% in 6 months with internet. 230% in 9 months with ONE single tactic out of our menu of 387+ marketing tactics. Our clients are governments, corporations, small businesses, and entrepreneurs. We use videos at various stages of the sales cycle … from company positioning, to needs assessment, to demonstrate corporate capabilities, and to train staff and affiliates with “best practices” videos.
2. In internet selling, videos have become a hugely important tool for conversion. Here’s why videos make sense: The whole purpose of a website is to STOP SEARCH. To arrest the interest of both the serious and casual visitor. To tell him within few seconds: “Hey, I’ve got what you are looking for, here’s how it works, and here’s how you can get it”. It’s that simple.
The Conversion Miracle: The typical retail site conversion is 2.6% (source Internet Retailer). Now, if using videos on you site (remember 5 out of 6 people would rather watch than read) you up your conversion to 5.2% … you have just DOUBLED YOUR SALES. Conversion of 5.2% is not that far fetched … many top-ranking corporate sites convert in the 20%-24% range.
3. Videos are powerful tools in critical differentiation … you see, there are really no competitors, just failures to differentiate.
The average human can handle a short list of 6 items (it’s not an infinite universe of competitors — 6 maybe fewer!). When he works through the purchase-decision matrix of comparing suppliers, capabilities, designs, prices, features, benefits, warranties, after-sale support … he edges to the supplier he feels emotionally and rationally as the best fit for his needs. (Million-dollar tip:) If you are able to differentiate your offering in such a way that direct comparisons are impossible, and you overwhelmingly demonstrate through emotional/rational video why they should a) buy from you, b) buy from you now, you get the sale; you win over your competitors.
Here's a simplified version of video being used in internet marketing. The full version would include sets of massive feeder site networks, feeder blogs, tested selling sentences, keyword targeted sniper sites, lead recapture devices, dozens of targeted short movies, articles, PR feeds, online magazines, press releases, video releases, product clustering psychographics, pre-attentive factors in purchase decisions, millions of impressions and hundreds of thousands visitors ... remarketing retargeting, geo-targeting, traffic source optimization, buy-word targeting, psychographic category targeting ... retargeting alone can boost responses up to 400%. We've been in online and offline sales and marketing since 1985, and we're still on honeymoon!
4. Being family guys with kids ourselves, we are keenly interested in setting up automated sales funnels for you. Here’s why: running a small-/medium-sized business is fun only when you don’t have to be duct-taped to it 24-7.
You gotta be able to spend time on vacations, family, traveling … while the business runs itself or is managed by other people while you are taking time off. You gotta set up systems … you cannot trade time for money for the rest of your life.
Want to talk more … call John at 1-800-535-4999
See also our related sites:
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Critical Differentiation Using Videos
Your prospect is looking at two proposals – one from you and one from your biggest competitor. With minor differences, the proposals look about the same. What’s going to get the prospect to pick you over your competition? In other words, what’s your tiebreaker? In Becoming a Category of One (Wiley, 2009), Joe Calloway writes in the second edition of his best-selling book: “Relentless, attention-getting, differentiating consistency of performance. This can be your ultimate tiebreaker … do what you do, extremely well, every single time, with every customer,” writes Calloway.
Calloway tells the story of a plumbing company that decided to own being on time. The company staked its brand on this one customer expectation. Its advertising “hammers you over the head with this one focused, precise differentiator,” says Calloway. Sure, it’s a basic customer service, but in an age when people are more pressed for time than ever and waiting hours for a repairman has become a national joke, punctuality is a huge differentiator – and the company’s revenues show it.
Now, how do you think is the best way to communicate this to hundred prospects at a time … across time zones, across borders, even across language barriers.
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A professionally made corporate video can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.
Promotional Video Production
A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.
Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.
Promotional videos can be highly effective and powerful at communicating your company’s strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.
Executive Broadcast Video Production
One of the biggest problems facing directors of large multi-national companies or plc’s is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.
An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies’ future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.
Customer Testimonial Video Production
Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company’s service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.
Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.
Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one’s own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer’s side.
Conference and exhibition Video Production
Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.
When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.
Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company’s intranet.
Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn’t make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.
Video Production for Tourism
The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.
In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.
Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional program.
