Videos As Remote Selling Tools

October 16, 2009 by John  
Filed under 2. Marketing Videos

Video As Remote Selling Tools.

Use videos as remote selling tools—globally 24/7/365. Using video with telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks.

You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You’ve already dissolved a number of objections, and you can close faster. Save on travel. Why travel when you can use technology to get up-front and personal.

Create a series of videos, chats, emails that bring the prospect as near the decision as possible — without being there. No travel, no hotels, no wasted time on the road. Use the 20/80 Pareto rule and eliminate the prospects who are still hunting for the dodo bird. Work with progressive, up-to-date technology people (chances are they’re your best 20% anyway).

Support newbies. Every year, one third of the sales force is new sales people. But even a newbie can get way more effective with the proper support tools. Give them some good tools and then work on the finer points of selling. Maybe they too learn to love selling.

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