Purpose of Website is to END search: Video in Landing Pages

Think about it: The purpose of your web site is to STOP SEARCH. To tell the visitor that you are the best solution to his pain … and there is no easier and better way to do it than with video.

The typical retail site conversion is 2.6%. Yet if you double your conversion, you double your sales. It is the most profound way to leverage your online business.

RESEARCH FINDINGS: People are 3 times more likely to request further information in video format than in print format; they’d rather watch than read. And when they receive it, 92% will watch it and will not throw the video out. 5 out of 6 people actually prefer receiving information in video format compared to print. That’s what made television so popular.

67% of the 1.08 billion internet users don’t sprachen English but are 4 times more likely to purchase when the presentation is in their native tongue. It is the fastest growing segment of internet users, expected to make the bulk of 2 billion by 2010.

We shoot the video in a way that allows changing the voice-over track easily to French, German, Spanish, Swedish … whatever language you need — inexpensively. You can create an extremely cost-effective and personal selling environment regardless whether you sell to Korea, Russia, Italy or the Netherlands.

To learn more creative uses for video in your sales,
drop everything and call John 1-800-535-4999 to get
the ball rolling. Idea is like a pin, don’t sit on it.

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Incorporating media, specially video, in your landing page can affect your conversion rates in both ways. It can either increase or decrease the number of visitors on your website who are willing to convert. If you think that including a video on your landing page is appropriate as a marketing strategy then try it out.

When adding video to your landing page, keep in mind your target audience. Know what questions or concerns they are asking themselves when they arrive at your website. Think of how to solve these issues that your visitors have and address it in the video. Introduce the product or service you are providing them. State the benefits and how your product or service can make their lives easier when they make purchase or sign-up for your mailing mailing list.

What appeals to visitors on your landing page when you have a video is that they can relate a face to the product or service being offered. It makes the interface between the marketer and consumer more comfortable. It’s like having a salesman to assist you as you shop around. But not everyone is fond of having a salesman tagging along. This is the issue that you need to test out when using a video in your landing page. Look at the conversion rates when the video is up and when it is not. People react differently when any media is added in a landing page.

Here’s a few tips to help in adding video to your landing page:

1. Keep it under 10 minutes

Playing time and loading time of the video is a large factor that visitors consider when arriving at your landing page. When they notice that it takes a long time for the video to load, they could easily opt to get out of your website. A very long video can take much of your visitors’ time and not many are willing to spend a lot of time to listen or watch a video if urgency is on their mind.

2. Make it personal

Make your presentation easy to understand and easy to connect with in an emotional level. Appeal to what your visitors are feeling at that moment. Lessen their anxiety by presenting your website’s authenticity. Tell them that personal information is handled with utmost security and transactions are safe and confidential.

3. Keep it real

Avoid fancy editing and text layovers. Make it like you are talking with a friend who needs your help. Be sincere in the presentation and be honest. When you say something in the video be sure to commit to it. Failure to deliver whatever you are promising will cost your visitors’ trust in you.

Bruce Tucker has been in the field of internet marketing,SEO and landing pages for a long time with a web site about landing pages and with a blog that is all about landing pages that you would find interesting. Article Source: http://EzineArticles.com/?expert=Bruce_Tucker