Using Video and Twitter to Build a List of 55,000 Emails in 2 weeks

Brad Callen talks about using Video + Twitter to power-build a huge mailing list in 2 weeks:

A few months ago, we released a new tool called PPC Web Spy. Before we released the tool publicly (i.e. before I told a single sole the actual web address for the website) I posted a very simple demo video showing what the tool does, onto my Twitter profile page, so that those following me could see just what I’d been working on the past few months. In the video, I ONLY showed what the tool did and showed how excited I was about it. It was basically just a video that I wanted to show my friends before I released it publicly. I didn’t mention the URL of the website and even mentioned that it wasn’t really ready to sell yet. So, there was no direct way of knowing how to get the tool.

At the time, I had roughly 1,500 followers on Twitter. A decent amount, but not an extremely high amount… Ok, now, guess what happened after I posted 1 small “tweet” with the link to this demo video?

1. Some of my 1,500 followers watched the video

2. Some of those people “retweeted” the message (i.e. reposted the link to the video onto their own Twitter pages) allowing their followers to see the video.

3. People started going to Google and looking up the name of the tool in order to find the website. They would go to Google and type in “PPC Web Spy” and up would pop the website, where users could actual purchase the tool. We were putting minor tweaks into the product, but it was pretty much ready and was available to buy.

4. This cycle continued and grew and grew and within 2 weeks, I built an optin email list of over 55,000 people! Yes, that’s right, 55,000 people signed up and downloaded a free copy of PPC Web Spy!

These are 55,000 people that I can now build long term relationships with for many years to come. … and this was 100% done by 1 single twitter post! I hope this all makes sense, because I know of no other single, free medium where you could make 1, (140 character) post and turn that into a 55,000 people email list in 2 weeks! Do you?

Sign up for Twitter — faster and simpler than Facebook or Linkedin, you can search topics Google-like using this page it also works as a rudimentary commercial intelligence tool when you search for topics related to your business. Have any tweet emailed to you that mentions a particular word. You have your finger on the pulse of the masses using this site: http://tweetbeep.com/