The 24-Hour Salesman: Sell worldwide, across borders, across timezones

October 16, 2009 by John  
Filed under 2. Marketing Videos

The 24 Hour Salesman will … harvest leads 24 hours a day 365 days a year … and immediately respond to prospects who are looking for your products, pre-qualify your leads,deflate common objections on the spot, differentiate your products, tell the company story to millions, expedite your sales cycle, open up new markets across North America or the world, speak any language of the internet, sell every single day of the year without as much as a coffee break — a Salesman that knows no office politics; instead, helps andsupports everyone on your marketing team…

A local manufacturer increased sales 1000% in 6 months. Instead of the small local market, they now sell to 300 million people across North America. They now sell more in a single day than they sold in a week before. A little bit of magic and a whole lot of mathematics. The staggering size of the internet market can change your business in a few months. Not only is it possible, it’s being done every day.

Five ways to Increase Sales:

1. Increase the number of customers—consider ‘Webworking’ Go from local to regional to continental to global. One small manufacturer sold to consumers in a local market of about 4 million people mainly through newspaper ads, trade shows, and referrals. Then we created a 24-hour Salesman and placed them in top positions on Google, Yahoo and MSN in both organic and PPC rankings.

2. Increase the average ticket of your sale Tips: Build more value and raise your prices. Cross-sell, upsell, and develop a range of back-ends. Create irresistible product bundles. Offer related items at check-out stage. Use “Customers also bought …” on product pages. All are proven methods to increase your average ticket.

3. Increase the frequency of buying Frequent buyer benefits. Purchase points. We’ve had tremendous success with intelligent communication, by never underestimating the intelligence of 07/18/2006 10:21 AMSales Video Production the buyer, by skipping the usual transparent ad-talk that irritates and gets filtered out. Instead, we focus on providing information, educating, and teaching customers in a fun way.

4. Power Growth through Acquisitions (franchising, multi-units) The most potent way to grow fast — the billionaire strategy — is through acquisitions, franchising, replicated storefronts or web sites. There is no faster way to grow than through acquisition of smaller (or larger) companies — just read the billionaire profiles on Forbes. It’s the size of the game you play that makes a huge difference.

5. Growth through affiliate sales. Create a network of resellers that get a commission on each sale they make. Ideally, you only make a payment to them when they make a sale.

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