The 24 Hour Salesman Concept
October 16, 2009 by John
Filed under 5. News & Ideas
“The 24 Hour Salesman”
Using videos to sell 24 hours a day can increase your leads
qualify your prospects and with translated voice over, sell your
products even in the remotest parts of the world.
You are in effect multiplying your salesforce
You leverage your selling strengths by multiplying your sales force.
These virtual salesmen go on autopilot, gathering leads, deflating objections,
positioning, and branding— a cost-effective tactic for customer acquisition
from a pool of warm prospects that are already RESONATING with and
already thinking of your products.
You’re increasing your LEVERAGE: You generate far more income than
it costs to get it done. For every $1 a small manufacturer spent on us, he
got back $81 in sales.
You can implement a communication strategy with incredibly tight focus
and trackable chain of events. And the whole process is ultimately
scalable to whatever scope (local, NA, global) that makes sense in your
business.
Moreover, you’re effectively outsourcing the most disliked, the most
failure-prone activites in selling: lead generation. You are leveraging
everyone’s time to spend it on more important things.
What’s Hot in Video Marketing
October 16, 2009 by John
Filed under 5. News & Ideas
Online affiliate products: Affiliate marketing is very, very hot these days. And here’s why: selling other people’s products you don’t need a web site, no inventory, no shipping, no search engine optimization … you can simply direct link from Yahoo and MSN (and Google if they like the landing page) with a few pennies and reap rewards like you never dreamed.
Reportedly there were guys who were making a million dollars a week on Facebook with CPA offers plugged into their Facebook applications. Now, that’s a bit more sophisticated and not for everybody, but there are guys who are making $20,000-$50,000 a month with ClickBank, Amazon, and other affiliate products. Nothing wrong with that…
Make Once Sell Thousands (M.O.S.T.) products where you turn your expertise to cash. Last year, Fatloss4idiots sold $21 million through ClickBank affiliates, and there are literally 1000′s of open niches where you can create a video + booklet product and sell to the 1.6 billion people out there.
IMPORTANT: Once you have a physical product, you can sell it on eBay, too. eBay no longer allows downloadable info products. But no worries, a physical product you can sell a higher price than a bunch of PDFs and there are a lot of poeple who really want something they can hold in their hands and put into their DVD player or computer.
Website videos: The long-sales-letter model of website is no longer the best way to reach your target audience. A much better tactic is a video with simple opt-in box on white background; known to convert 50%-60%. They are infinitely more effective than a 24-page long letter model of selling.
Online magazines: as marketing tools with embedded videos. These are cool tools that have flipping pages, and can contain embedded movies.
Corporate Speakers: who need entry into the corporate circuit need a DVD demonstrating their presentations. We film your presentation, create a demo DVD and internet movie, plus can edit a version that you can sell as a DVD.
To learn more creative uses for video in your sales,
drop everything and call John 1-800-535-4999 to get
the ball rolling. Idea is like a pin, don’t sit on it.
Ask These Marketing Questions
October 16, 2009 by John
Filed under 5. News & Ideas
Ask These Questions
What is the overall communication objective of your marketing — is it to increase awareness, to differentiate, or to improve the perception in the marketplace?
Action Step: Write one sentence: What communication OBJECTIVE is the most valuable to your clients and you right now, which singular message do you need to bring into the minds of prospects? What message are you going to yell out standing on a soap box in Central Park? What would impress your prospects?
DON’T USE UNHEARABLES … words and concepts that you’ve heard a million times before. It has to be FRESH, innovative, provocative, and action-stirring.
What specific ACTION do we want them to take after they have viewed the presentation? Reality is there is no money if they don’t take the action. Aim all your communication to that first step: Mr. Prospect Take This Action Now.
SHORT-TERM: What do you want them to do in the next 60 seconds after they have viewed the presentation? For example, do they call, fill out a form, place an order, arrange an interview, explore the web site, etc. What action do they need to take at the end of the presentation?
LONG-TERM: What do you want them to REMEMBER 12 months from now? We humans see great commercials and have no idea what the product was. We listen to seminars and forget most of it within 24 hours. Now, what ONE concept, idea, slogan do we want them to remember for the rest of their lives?
Some action slogans seem to stay with us forever: How do you spell RELIEF? R-O-L-A-I-D-S (This campaign slogan was so powerful that one half of the southern school kids spelled relief … you guessed it …
R-O-L-A-I-D-S).
Who is this campaign for — dealers, distributors, staff, prospects, existing clients — what is their familiarity with the company and the products? If known, what are the target audience psychographics (lifestyle, attitudes, religion, politics), demographics (age, sex, income, geographical factors), and ethnographics (race, ethnic background, etc.)?