5. News & Ideas

World’s Top 15 Viral Campaigns Part 1

How to make your viral campaigns work? * 85% of successful viral campaigns are simplistically entertaining * Adopt a seamless integration of active content * Invoke emotions in the audience * Create sequels * Do not restrict access Viral marketing is one of the most cost-effective techniques to bring your message across to the mass audience for most... [Read more of this review]

Training Videos: 5 out of 6 would rather watch than read…

5 out of 6 would rather watch than read … that’s what made TV so popular. Adults would 1. prefer to learn in privacy without peer pressure, 2. they would rather watch than read, and they would 3. prefer not be distracted by the entertainment value of the learning materials. Video is also extremely helpful in cases where the trainees have... [Read more of this review]

How to Create 58M impressions … 123,000 visitors …

Why pay a publicist outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long-tail industry-specific keywords? We don’t just do videos, we help you get that video viewed by thousands of qualified... [Read more of this review]

Laser focused company videos

In a complex multilayered corporate sale, your marketing support materials need to address different buyer concerns in each stage of the selling cycle: Demonstration of company capabilities, Differentiation and unique supplier status, Needs assessment procedure, Resolution of concerns, and Post-sale cognitive dissonance. Each stage has vastly different... [Read more of this review]

Use Video Testimonials to Convert Visitors Into Customers

If you’re marketing your business online then a video testimonial could be what turns traffic to your website into the customers you want. Driving traffic to your website has never been an easy feat. If you’re in the business market, turning traffic into potential customers can be a long and frustrating journey. If you’ve ever kept... [Read more of this review]

Finding the Magical Viral Video Angle

I think most businesses wish they could find the “sweet spot” that would make consumers send their online video ad all across the web – to their friends and family, right? If anyone could figure out what it is that compels this behavior they would be a gazillionnaire! The same holds true for, “what does it take to create a winning... [Read more of this review]

What’s Hot in Internet and Use of Video

Here’s some of the hottest uses for video and multimedia in audio-visual communication. Online affiliate products: Affiliate marketing is very, very hot these days. And here’s why: selling other people’s products you don’t need a web site, no inventory, no shipping, no search engine optimization … you can simply direct... [Read more of this review]

Magazines with videos

What’s really cool is using online magazines with embedded videos — they can be advertising, editorial, or simply a way to enhance the page content. Very, very cool. 1. The magazine is created as usual in a page layout program. All fonts, graphics, ads are placed in and a space-holder is used for the movie size, e.g., 320×240 movie. 2.... [Read more of this review]

How to Use Videos in Your Sales

In telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks. You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You’ve already dissolved a number of objections, and you can close faster. Save on travel expenses. Why send a 200-pound... [Read more of this review]

Ending Telephone Tag with Probing Video

Create a video that highlights your solution to the target company’s problem and leave a message on their voice mail to watch the video. Use a domain that’s easy to remember. It could be your telephone number with his name as subdomain… like this — http://TerrySmith.18005354999.com — you can use the same domain for unlimited... [Read more of this review]

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